Demand and Lead Generation

When you boil it down, marketing is all about one thing – finding people who are interested in your product or service, and helping them to become customers.

Whether you’re just starting out and need a fully-integrated, end-to-end nurture programme, or are being pestered by sales for more leads and just need something ASAP, we can help you pack the top of that funnel.

Challenge Modules

What are Challenge Modules and why do we use them?

Rarely will just one single service deliver all that your business requires. With us, you have the depth and breadth of expertise to plug and play what ever your project or campaign needs to succeed without having to juggle multiple suppliers. So to deliver any project we work on with you, we utilise our modular approach.

The Process

Depending on what you’re trying to achieve, and why, setting up a successful lead generation campaign can be either quick and easy, or a lengthy and involved process.  Once the campaign aim is clear, we’ll work with everyone we need to in order to deliver valuable, actionable leads – all whilst constantly monitoring and adjusting messages and mechanics to maximise campaign efficacy.

Why Us?

Challenge Marketing are changing the way businesses work with their agencies.

Built around a core team, Challenge is a network of hugely experienced Director-level professionals, all waiting to be deployed when your project demands it.


With literally hundreds of years worth of experience between us, the Challenge model gives you access to exactly the team you need without paying for anything you don’t – no expensive offices, front-of-house staff or unnecessary teams.  


Step 1: You define your project

Step 2: We select the Challenge team

Step 3: Everybody wins!


…continuously delivers creative, intelligent work and there never seems to be a project too challenging or difficult… fun, trustworthy and a joy to work with.

Chloe Fenton (née Vaidya)

Director of Marketing

Thanks for the kind words Chloe –
Chloe has agreed that if you want more information and a personal endorsement – you can connect with her on LinkedIn. Think of it as a testimonial plus.