Account Based Marketing (ABM)

The first thing all marketers learn is that the more your message resonates with your audience, the more successful you’ll be.


Account Based Marketing takes that concept to its logical conclusion.


Because every target customer is different – their business models, decision structures, budgets and organisational requirements mean that there’s no such thing as a one-size-fits-all approach to marketing.

Challenge Modules

What are Challenge Modules and why do we use them?

It’s rare that one single service can deliver everything your business needs.  Challenge Modules offer unrivalled depth and breadth of expertise, allowing a plug-and-play approach that delivers all the skills your project or campaign needs without having to juggle multiple suppliers. For every new challenge we look at exactly what’s needed and build a bespoke director-level team to deliver it, making sure you have access to – and are only paying for – the perfect team for the job. 

The Process

We’ll work closely with both your sales and marketing teams, identifying key accounts and developing a plan that guarantees a seamless, end-to-end experience for your customers and an easy-to-follow conversion process for you. Once we have agreed the modules, we will devise a process and build the perfect team to achieve success; on time and on budget!

Why Us?

Challenge Marketing are changing the way businesses work with their agencies.

Built around a core team, Challenge is a network of hugely experienced Director-level professionals, all waiting to be deployed when your project demands it.


With literally hundreds of years worth of experience between us, the Challenge model gives you access to exactly the team you need without paying for anything you don’t – no expensive offices, front-of-house staff or unnecessary teams.  


Step 1: You define your project

Step 2: We select the Challenge team

Step 3: Everybody wins!


I recommend her (Lucy), and Challenge Marketing without hesitation. If you want an extension of your marketing team that you can trust to deliver and do so with a smile, on budget, on brief and on time.

Ginny Follen

Marketing Director - Global

Thanks for the kind words Ginny –
Ginny has agreed that if you want more information and a personal endorsement – you can connect with her on LinkedIn. Think of it as a testimonial plus.