About Us

A Modern Modular Agency

Challenge Marketing are changing the way businesses work with their agencies.

Built around a core team, Challenge is a network of hugely experienced Director-level professionals, all waiting to be deployed when your project demands it.


With literally hundreds of years worth of experience between us, the Challenge model gives you access to exactly the team you need without paying for anything you don’t – no expensive offices, front-of-house staff or unnecessary teams. 

Our Story

Challenge was set up by me, Lucy Allen in January of 2017 after I took redundancy and was looking for my next (ahem) Challenge!

I was fortunate enough to be asked by several people if I could help with their marketing needs and the answer was of course YES!

I soon realised that my ‘little black book’ of contacts that has been built up over 20 years in design and marketing was effectively a virtual team waiting to be used. So the idea started…

I chatted to some key contacts to form the base of the team and we all agreed it was a very workable, agile, cost-effective and modern way of running a creative marketing agency. So with the support of lots of people behind the scenes, to whom I shall be forever grateful, Challenge Marketing Group Ltd was formed.

To start, the ‘remote network agency’ concept was difficult for some to grasp. With Coronavirus, our concept became much easier to understand. No, we don’t have an office, we don’t need one. Yes, we all work remotely. We utlise a VAST network of subject matter experts to fulfill your needs. Traditional agencies, have to use who is sat in the room OR, scrabble around for an expert they don’t know and pay them over the odds. And who really pays the price for using inexperienced people or one-off experts? 

Our team are specialist. All of them. The majority of our experience is in B2b. Global FinTechs and start-ups are our bread and butter but I also have a passion for sports marketing – basketball is my game. I have worked with a lot of various sports and love it.
I am now surrounded by my dedicated team, whom I admire and respect enormously.  Thank you to you all.

Our Name

If you haven’t noticed already, in the middle of our company name is my surname… chALLENge.

It is something my sister and I talked about with our Dad – “putting the ‘Allen’ in challenge”. When it came time to think of a name for my agency, there was never any doubt.

I also really like that it fits us and our mentality; we are ‘up for the challenge’ – we are brave, we are fun, we are ready!

It's all in the name Ch ge!

Our Values

Because of the nature of how we work, we are naturally organised, structured and all pull together. We work and play as a unified team or this wouldn’t work. 

Everyone brings something to the party, turning individual talent and flair into a formidable unit. If we are only as strong as our weakest link; bring it on!

There is a mutual respect within our core team and beyond, we welcome input from each other and that reaps rewards in what we are able to achieve. There is no single louder voice, each have their role to play.

What People Say?

Head of CreativeUK Tech
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Having worked with Lucy for many years now, I am always impressed by her professionalism and enthusiasm that she seems to bring to every project that she works on. Lucy has that magical creative eye and brain, that spreads throughout her team and encourages us all to think outside the standard and deliver exceptional results. Results are key, and that is why I love working with Lucy, she brings them.
Head of MarketingPremiership Rugby
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Lucy has a great ability to build strong working relationships by taking time to really understand the client's business needs and requirements. She has a very professional approach and brings her expertise to the relationship but also manages to retain a great sense of fun
Partner Marketing Senior ManagerJuniper Networks
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I worked with Lucy quite extensively during my time at Juniper Networks and was always impressed with her extensive marketing knowledge and fantastic project management skills. Lucy always made me feel very comfortable with the status and performance of our projects and was always a joy to work with.
Global Launch and Events ManagerIBM
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I had the opportunity to work with Lucy on an exciting global integrated events project. She and her team understood the objective and were spot on with the vision, design and functionality of what will undoubtedly be an integral tool in Juniper's evolution in the events marketing space. Lucy is bright, fun, and knowledgable. I hope to have the opportunity to work with her again.
Director Channel Marketing EMEAGlobal IT Company
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Lucy has always delivered excellent work even under the constant time pressure that I used to put on her. She is a true professional and a great person!
EMEA Marketing DirectorCitrix
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Well what can I say, Lucy is a tremendous person to know, her agency work has been carried out professionally and always with a smile. I wouldn't fail to recommend Lucy should you have a project that needs true determination.
Senior Director of MarketingGlobal IT Vendor
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Lucy brings energy and professionalism to everything she does. We have relied on Lucy's ability to understand our requirements and to deliver on them to a high standard for a number of years.
Marketing Director - GlobalFinTech Start-up
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Lucy is a life saver. Hyperbolic, but true. Very rarely when working with an agency do you come across a person whom you cannot imagine doing marketing without. Lucy provides excellent strategic guidance, on spec creative deliverables - oftentimes following an extremely vague brief, and goes that extra mile. I have followed Lucy as she has moved between agencies, and I followed her when she started her own. I recommend her, and Challenge Marketing without hesitation. If you want an extension of your marketing team that you can trust to deliver and do so with a smile, on budget, on brief and on time - Lucy is your person. She is now a friend, & I look forward to working with her for many years to come.
Director of MarketingLiberis
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I have worked with Lucy for the past nine years across three different companies, I made sure I had the opportunity to continue working with Lucy each time I started somewhere new. Lucy is one of the most passionate and hardworking people I know. She continuously delivers creative, intelligent work and there never seems to be a project too challenging or difficult for her. She's fun, trustworthy and a joy to work with.